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Smart Marketing
Your best marketing tool when selling your home is a good real
estate agent. Why? The reasons are many. Today's market is tricky
and you could be taking chances with your most valuable asset - your
home!
It can be very tempting to consider the possible savings on
commissions. And, since no one knows your home better than you, the
choice should be obvious. But there is so much more to selling a
home than simply putting a For Sale sign in the front yard.
There are reasons why some agents seem to do so well. They work
hard, pay attention to detail and are available at all times. They
also use all the tools at their disposal, including extensive
training, knowledge of the industry and neighborhoods and marketing
expertise. A good licensed agent knows what needs to be done and
when and is aware of the potential pitfalls in this very important
decision.
Gone are the days when an agent could be successful by simply
putting a sign in the yard, making a few phone calls and having a
nice smile. Changes in technology have made an impact in the way
your property can be marketed. Today's real estate professional has
so many more options available, and the smart agent knows how to use
them. They combine the traditional tried and true marketing efforts
with today's technology to better serve you and represent your needs
to a greater group of potential buyers.
A certain level of trust is imperative. Beyond that, an aggressive
marketing plan needs to be agreed upon. A front yard sign and
placement on the Multiple Listing Service are important, but
eMarketing plays an increasingly larger role in finding the right
buyer.
An effective web site can allow an agent to put your listing on the
Internet for the world to see. This is a much more efficient way to
market to a greater viewing audience whom you are not able to reach
by sending out post cards or making phone calls. Think of it as an
internet mall. With photos of the inside and outside of your home
and possibly virtual tours, buyers can explore before calling for an
appointment.
A good web site may also link buyers to on-line calculators,
mortgage companies, general property search features, neighborhood
and school searches, plus other valuable information that can allow
them to see the affordability and assets of your home. And this
information is available any time, anywhere. You no longer have to
sit around hoping for a phone call or someone seeing your ad in the
paper. You and your agent are open for business 24/7.
Today's agent also has the capability of emailing photos of your
property anywhere in the world. - great for potential out-of-town
buyers. Messages sent via email or through a website can
automatically trigger a cell phone, keeping your agent in constant
contact. And many smart agents send regular email Newsletters that
contain their listings and links back to information that can
benefit the sale of your home. Instead of waiting for someone to
drive down your street and see your sign, you now have the world at
your fingertips.
With so many houses on the market, it's wise to choose a
sophisticated and high-tech agent who can assertively promote your
home. The odds are greater that your property will sell faster and
at a higher price.
Copyright 2007 PropertySource Network |
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Jeannie Hamilton
ABR, CRS, e-PRO, GREEN, GRI, SRES
Broker/Owner
Hamilton Properties
1100 Deer Trail Road
Boulder, CO 80302-9437
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Office: |
303-443-9221 |
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Cell: |
303-817-9988 |
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Fax: |
888-449-3611 |
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Toll Free: |
800-443-9212 |
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Email: |
jeannie@jeannierealtor.com |
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Email
webmaster@jeannierealtor.com with
questions or comments about this website.
Copyright © 2012 Jeannie Hamilton, Inc
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Last Updated:
January 24, 2012
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